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Social Media, its Tools, and the College Selection Process

Social Media, its Tools, and the College Selection Process

For the millennial generation, social media is virtually a birthright; over two thirds use social media to gain a sense of which colleges to apply to, and around a third, once accepted, use social media to narrow down their list to a solid match.

Many use social media to ‘demonstrate interest,’ one of the top seven factors affecting admissions according to NACAC’s Admission Decision Survey.