Researching Colleges

The importance of researching colleges and how to do it.

  • Strategies essential in conducting research

  • Resources useful for the task

One part of the admissions process that is often a bit neglected, is doing the research on potential college fits. Many students, and their parents, pull together a preliminary list of colleges based mainly upon college ratings, rankings, reputations, and opinions; that's human nature. But there is more to the research process than graduating near the top of your class and immediately applying to Harvard, Yale, Stanford, and then UCLA and UC Berkeley as your "safety schools". Today every applicant to a selective US college is facing stiff competition; most knowledgeable students and their families recognize this reality. Whether you believe it or not, even if you're the next Albert Einstein or Marie Curie, it's not a bad idea to research colleges of interest.  Furthermore, while you're going through the research process, it is critical to prepare a list of "reach" colleges-colleges that will be a challenge to gain entry, "target" colleges-colleges where you stand a good chance of acceptance, and "safety" colleges-colleges that will admit you, with very good assurance.  This coming admissions season will be the most competitive ever. The demographics confirm it. So, looking at a range of schools, and really getting to know your short list of the most promising and appealing is not just a good idea, but an essential strategy for dealing with what's ahead.

Beyond these strategic necessities, there are some other reasons why research is now more important than ever before. Even if you're lucky enough to gain acceptance into your college picks, tuitions, fees, books, and room and board are becoming substantial expenses. Even if expenses are reduced through grants, or 'in state' status, the time a student invests to gain an education is not trivial: nowadays, in many institutions, taking 5-6 years to finish school is becoming less and less unusual. So, not knowing what you're getting into before you get there is plain foolish.

To create a preliminary list of colleges upon which to research, some key questions need to be answered: location/setting-which regions of the country are of interest--; campus life-what school size is appealing, is it possible to live on-campus?; academic resources and requirements-does the student prefer a specialized program of study, e.g. pre-med, engineering, fine arts, or liberal arts?; extracurricular activities-study abroad programs, job internships through alumni networks, theater or intramural sports...Answering these types of questions is a good start. One standard college guide, Fiske Guide to Colleges 2008, has a "Sizing up the Survey," which you can use to guide you through this step.

Assuming your preferences have led you to produce a preliminary list of schools, and remember, this is only a preliminary list, you can always make whatever changes you wish, now you are ready to get started. The first step is to grab a reliable, current guide, and read through, completely, a description of the university in question. The guide I mentioned above, The Fiske Guide, is a good source for a number of the leading selective schools. In addition, a very useful website, "College Navigator,"  mentioned previously in this column, will also give you a lot of the basic information you need to determine how well a school matches up with a student's needs. Here you'll find general information (including the school's mission statement), estimated expenses (that are pretty accurate, as this site is the government agency that gathers the FAFSA information), financial aid, enrollment, admissions, retention (what percentage of students actually graduate in 4, 5, or 6 years), programs and majors (and the number of students taking each major), and campus security. With this information, you a have a good foundation, but you still need to get more information to gain a better grasp of the school.

Go to the school's website and take a general tour.  Let's assume that Dartmouth College is on your list. Then you'll want to go to Dartmouth's general information site,  Here you'll find all the basic information, but there is a lot more that might give you a better feel of the campus and the students. There is a virtual tour, both video and still images, and blogs by current students, to gain an even better insight into the daily life of a student. If you have a specific interest in a department within Dartmouth, you can also go to its news site and sign up for a newsletter: .  There's even a site for Dartmouth experts, with biographies, one of whom, David Kang, is a noted expert on North Korea.  One other area to examine, if you're looking at a specific department, such as Physics or French, is the list of majors and their courses. This will give you a good idea of the course selection and major requirements. If you have specific information you're attempting to glean from a site, and it's not readily found, you can always enlist Google University: (, which allows a student to a search over whichever university website she wishes, using the Google Search engine.

Sometimes, because the breadth of information available on colleges can seem virtually limitless, it’s not a bad idea to pull together a checklist with the specific information you want to find out about various schools, before you begin an extensive search. This will also allow you to customize your search to specific interests, and make the process that much more focused. Let’s assume you’re interested in MIT, and have a strong interest in studying physics. You can actually take a MIT Physics class on their website. MIT is part of OpenCourseWare, a group of universities that supplies complete courses, videos of lectures, booklists, tests, syllabi, all free, on-line. If you mention, on your application, should you decide to apply, that you have already worked through their 1999 class on Classical Physics, it tells the admissions office that you have done your homework and are more prepared to take advantage of the full scope of activities that MIT has to offer. By the way, the link to the physics class is:

Your aim is to arrive at a list of 7-8 colleges (with the state university systems counting as one) containing reaches, targets, and safeties. Your research will lead you to schools, regardless of selectivity, that you like a lot.  I have had students that were so taken with one of  their “safety” schools, that it became difficult for them to choose where to go, when they were accepted to all of their schools. More importantly, don’t think this is a useless exercise. Researching your future is an invaluable skill that will come into play throughout your life (e.g. graduate schools, job searches).  So, do it well and look beyond the famous colleges: there are over 2,000 four-year schools awaiting your investigation. You might just fine some gems if you venture off the beaten track.

Ralph Becker
Founder, Ivy College Prep LLC